Increasing Engagement on TikTok: The Role of Purchased Likes in Audience Engagement

The more engagement you have on your TikTok account, the more ways you can use it to your benefit. Whether you have an important message you want to get out to the world or if you have a business you want to promote, your TikTok page can help.

Tik Tok Media App Illustration

If you feel like your TikTok profile is becoming stagnant, there is always the option to purchase TikTok likes. We’ll go over this topic and give you tips on how to get the most out of your money as well as how to boost engagement in an organic way. The combination of the two strategies is often the most successful.

Why Is TikTok Good For Your Business

If you’re still not sure if you need even more social media platforms for your business, let us assure you that there is great value in having a TikTok account. There are over 2 billion TikTok users around the world and the majority of these users are young adults who have extra buying power and influence.

Creating a TikTok account means you can reach a young, vibrant audience and make you seem like a relevant, hip company. Video content on TikTok is also essential if you have a small business or are offering services. Even if you are looking for alternative streams of income, TikTok should not be discounted.

What is TikTok Engagement

The TikTok engagement rate refers to how many people interacted with your video. This is not specific to TikTok, as other social media platforms track engagement rates.

Among the analytics that TikTok engagement rates measure include how many likes a TikTok video gets, how many clicks to external links there are, and how many shares of the video.

TikTok engagement also underscores if you are producing engaging content. This is especially important as it will lead to more views from a broader audience, which will help you reach more people and grow your account.

How to Measure TikTok Engagement Rate

The number of metrics involved in TikTok analytics can be overwhelming, so start by focusing on a few key metrics. First, how many followers do you have on your TikTok account? Any videos posted will be seen by most of these people, so the more followers you have, the wider your TikTok audience is.

Secondly, how many likes on average do your videos get? Not all videos will be winners, so take a look at the average viewers over a week period. Now, put it all together in a simplified TikTok engagement calculator.

If you have 100 followers but only get an average of 10 likes per video, it means your engagement on TikTok is not very high.

How to Buy TikTok Likes

One easy way to increase your engagement on TikTok is to purchase likes. This is a simple process but there are a few important steps to take.

Use a Reputable Site

First, you can’t simply buy TikTok likes from any website. There are certain rules you need to follow and if you don’t, you can have very negative consequences. SocialsGrow is a reputable site that has years of experience. It offers deals on buying likes, followers, and comments from all major social media platforms. As a bonus, there is a money-back guarantee and a very short waiting period to see your purchase in action.

While buying TikTok likes is perfectly legal, they do need to be from real people and authentic TikTok accounts. If TikTok finds out that you are engaging with fake accounts, they will suspend your account. This can lead to deactivating your account and negating all your hard work.

Stick to your Budget

Whether you have a business account or a personal page, be sure to consider your TikTok marketing plan. This should include a budget you can use to increase engagement.

While you might be tempted to spend a lot of money, most people find that it doesn’t actually cost a lot to find more followers. In fact, you should be careful about spending a lot of money up front as this can lead to a false sense of security. No matter how many likes you buy, if you don’t have good content, you won’t see overall growth.

With SocialsGrow, you can pick how many TikTok likes you want to buy for a post. There is also the option of bundle pricing, so the more likes you buy, the cheaper it becomes.

TikTok ads

TikTok ads are another option to consider spending money on but these don’t result in direct likes. Instead, you can pay to promote a TikTok video to more users. The hope is that these viewers will like your video, which will then lead to more followers and more organic growth.

Why You Should Increase TikTok Engagement

Without TikTok engagement, your account will stagnate. You need engagement to grow your followers and if your purpose for building a TikTok account is to make money, then you definitely need more followers.

Find a Wider Audience

Whenever people like your TikTok video, comment on it, or share it, the TikTok algorithm kicks in. TikTok then shares this video with more people, even if they are not your followers. It’s like free advertising.

Furthermore, the people who share your TikTok content with other users are demonstrating that they have found personal relevance. This personal connection can go a long way. It’s basically word-of-mouth advertising but in digital form.

Be sure to create content that both your followers will find relevant as well as potential new followers. By creating quality content, you can reach a broader audience outside your target audience, which will greatly increase your follower count.

Increase Your Follower Count

When a TikTok video goes live, the first place people see it is through their news feed. The more followers you have, the more views your video will have.

By getting your target audience’s attention, you can show that they can rely on you for creative and engaging content. Even though TikTok is just a social media platform, it is still possible for a more personal connection. Engagement, through the use of you responding to comments or paying attention to feedback, will make the experience better for you and result in more followers.

Creating Interesting TikTok Videos

Once you start to grow your target audience, make sure you are always creating quality content. There are a variety of ways to ensure people keep watching your videos and keep liking and sharing them.

Capitalize on Popular Trends

TikTok is all about the here and now. Research trending hashtags and have some fun with them. Whether it’s a dance craze or an innovative challenge, unleash your inner child and partake in all of them.

You don’t have to be serious all the time. In fact, even if you fail at a challenge, be sure to keep the video up. This humanizes you and more people will appreciate your humility.

Make sure you use hashtags in any challenge as this will help people find your videos when they search for them.

Use TikTok Live Streams

This might not be for everyone but if you’re comfortable in front of the camera and are okay with a bit of improvisation, try out a TikTok live stream. These videos are posted in real-time so there is no opportunity for editing.

Live Streams are amazing if you want to answer followers’ questions, give your audience a tour of something, or want to post your reaction to live events.

Work With Others

Be sure to use all the available tools you have. Start by capitalizing on the number of followers you have on other social media sites. Then, cross-promote by sharing links to your TikTok account. Those who already find relevance to your Twitter or Facebook posts will be happy to see you are on another account, with a different media.

You can also reach out for help from other TikTok accounts. Instead of going straight to the top influencers, however, stick to people with accounts slightly bigger than yours. They need to see value in working with you, so come up with a clear business case and some solid ideas around how you can work together so that everyone benefits.


If you want to increase your TikTok engagement, make creative videos for your TikTok followers. They will like and share these videos so that more people can see them. If you are starting out or feel like your account is stagnating, there is always the option to buy TikTok likes as a way to boost engagement. When a TikTok video has a lot of likes, other people will take notice and be more likely to watch it. It will also trigger TikTok’s algorithm so that your video is shared with people beyond your network.

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